What is Leaflet distribution?
Leaflet distribution is a type of marketing strategy that involves making flyers or pamphlets and distributing them to your customers and potential customers. It is a way to get people interested or keep them interested so that they will start or continue to buy your goods or services. So here are a few major tips that will get you started and hopefully help you bring in new customers in no time!
- Know your target audience
Before you start handing out and posting up leaflets, you need to understand who you are trying to attract. This is you target audience. You should know them pretty well. This includes age, gender, race and ethnicity. You should also know where they hang out at, where they shop, where they live, where they like to eat, and where they work. As well as also knowing what they like to read, listen to and watch. You will use this information to find out the best location to put your leaflets.
- Give them to customers
While hunting down new customers, you cannot forget about the existing ones. You should also give them leaflets as a way to keep them updated and to keep you in their heads. The old customers are still very important. Plus, they can even bring you in some new customers if they tell their friends, family, co-workers, etc., about your company.
- Be creative with the designs
You want your leaflet distribution in London to be successful. In order to do this, your leaflets need to be successful. They are supposed to pull the potential customer in and get them hooked. This will not happen if they are given a boring leaflet that does nothing to draw them in.
- Be careful with your leaflet content
As well as an interesting design, you also need to be wary of the content of the leaflet. The font size should not be too small or too big. You should also not put a whole lot of information on the leaflet either. People have really short attention spans and do not want to read a ton of information at once. Keep it short and sweet and to the point. Get your message across without dragging on.
- Distribute regularly
Do not give customers a chance to forget your logo, your slogan, or your business. Leaflet distribution should be done on a regular basis. This way, your business will always be on the customers’ minds, and they will keep coming back for more of what you are selling.
- Get creative and be smart with where you distribute the leaflets
Because you did research on your target audience, you should have a pretty good idea as to where to put your leaflets based on where they spend their time and what they are interested in. So, you need to use those places and put your leaflets in areas where the audience will get the most exposure to your information. For pre-existing customers, you can put a leaflet in the form of a coupon inside of a package for them. You can also carefully put leaflets on the windshield of peoples’ cars.
- Minimize waste as best as possible
It is an unavoidable fact that most people will see your flyer and just toss it in the trash. That is how marketing works. Sometimes people respond, and sometimes they refuse. You have to just go along with it and adjust if need be. So, with that being said, you need to control the amount of leaflets that you are giving out. Make smaller bundles and then you can restock if it comes to that.